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Market Research and Forecasting - STAT328

Advanced quantitative methods including conjoint analysis, principal component analysis and other statistical techniques that have important applications in market research form the first part of this unit. Emphasis is placed on market research applications. Then methods for modelling and forecasting trends based on time series data, including procedures for seasonal adjustment, is covered.

Credit Points: 3
When Offered:

E2 - Evening; Offered in Session 2, North Ryde

Staff Contact(s): Mr Stephen Brown, Dr George Sofronov
Prerequisites:

STAT270(P) or STAT271(P) or BIOL235(P) or PSY222(P) or PSY248(P) Prerequisite Information

Corequisites:

NCCW(s):
Unit Designation(s):

Commerce; Economics

Science

Social Science

Unit Type:
Assessed As: Graded
Offered By:

Department of Statistics

Faculty of Science

Timetable Information

For unit timetable information please visit the Timetables@Macquarie Website