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International Public Relations and Advertising - ICOM203
This unit examines the relationship between media, the state, non-government organisations and other international actors. It examines the literature, history and practice of public diplomacy, media and foreign policy. This involves investigation of soft power through media communication campaigns initiated by national governments; the application of media as an arm of foreign policy; and case studies addressing military intervention, trade policy and agenda like human rights, environmental protection and terrorism.
| Credit Points: | 3 |
| When Offered: | D2 - Day; Offered in Session 2, North Ryde |
| Staff Contact(s): | Dr Qin Guo |
| Prerequisites: |
15cp |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Media, Music, Communication and Cultural Studies Faculty of Arts |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website