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Social Media Management - MKTG833
This unit provides opportunities for development and demonstration of significantly enhanced depth and breadth of knowledge in the complex field of Social Media Management. Strong emphasis is placed on scholarly and case-study work to allow for an in-depth understanding of the related social media and marketing literature. Postgraduate Capabilities will be developed to prepare students for the competitive business careers by applying advanced theory and strategic implementation to complex social media challenges. The unit assumes prior knowledge equivalent to that provided by an undergraduate degree in the area of marketing and appropriate graduate capabilities such as teamwork and presentation skills.
| Credit Points: | 4 |
| When Offered: | D1 - Day; Offered in Session 1, North Ryde |
| Staff Contact(s): | TBA |
| Prerequisites: |
MKTG696 or admission to MPolPubPol |
| Corequisites: | |
| NCCW(s): | BUS833, ICMS821, ICHM821 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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