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Consumer Behaviour - MKTG815
This unit aims to significantly enhance student knowledge about the ways people behave in organisations and the skills required to effectively manage them. The body of knowledge is developed from the systematic study of individual, team and structural characteristics for the purpose of helping organisations succeed. Topics addressed include individual differences, motivation, job design, communication, group dynamics, teams, leadership and organisational culture and innovation.
| Credit Points: | 4 |
| When Offered: | D1 - Day; Offered in Session 1, North Ryde E2 - Evening; Offered in Session 2, North Ryde |
| Staff Contact(s): | Dr Yimin (Stephanie) Huang |
| Prerequisites: |
MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website