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Marketing Principles - MKTG813
This unit introduces students to principles and marketing practices in the contemporary environment. The objective is to develop an understanding and awareness of the importance of customers, the development of marketing strategies and the use of marketing's tools and techniques from a managerial perspective. Throughout the course, the emphasis is on the development of strategies utilising the analysis process: identifying information needs, acquiring the necessary information, and interpreting and using it as the basis of your recommendations. An additional objective is also to gain an insight into the appropriate means of applying process based concepts and operational tools and techniques within an organisation.
| Credit Points: | 4 |
| When Offered: | E1 - Evening; Offered in Session 1, North Ryde |
| Staff Contact(s): | Mr Phillip Morgan |
| Prerequisites: |
MKTG696 or admission to MActPrac or MCom or MEc or MIntBus prior to 2011 or admission to MIntRel or MEnvEd or MSusDev |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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