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Retail Strategy and Operations - MKTG810
This unit examines current approaches to strategy formulation as it relates to the retailer in the distribution system. Recent and current approaches to retail strategy will be explored including electronic retailing, communication technology and the globalisation of retailing. The retail format, merchandise strategy and marketing communication strategies will be also discussed as they relate to the retail environment. The role of operations management will be explored in relation to planning and control of operational performance and managing for shareholder and customer value. The financial evaluation of proposed retail strategy options will also be considered.
| Credit Points: | 4 |
| When Offered: | TBD - To be determined |
| Staff Contact(s): | Dr LayPeng Tan |
| Prerequisites: |
MKTG696 or admission to MActPrac or MCom or MEc or MIntBus prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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