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Services Marketing - MKTG808
The service sector is one of the largest and most substantial contributors to Australia's GDP. This unit aims to challenge traditional perspectives of marketing since the provision of services and the way in which these are designed and offered to the marketplace fundamentally differs from the more traditional 'product or goods marketing' perspective. The course will examine marketing theory and practice as it applies in sectors which deal primarily in the provision of services. It will however recognise that service is an inherent aspect of many organisations which must be strategically managed. The course is an applied unit. A range of important conceptual and practical issues concerned with the marketing of services will be discussed and their application will be illustrated across a wide array of service businesses contexts.
| Credit Points: | 4 |
| When Offered: | 2013 - Next offered in 2013 |
| Staff Contact(s): | Dr Jana Bowden |
| Prerequisites: |
MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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