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Business-to-Business Marketing - MKTG807
This unit aims to assist students to operate in a complex and often turbulent business-to-business context by analysing and evaluating the drivers of success in business markets. The focus of the unit is on those factors which produce successful long-term customer-supplier relationships and the drive to achieve strategic competitive advantage. It is an applied unit and makes extensive usage of case studies and analysis of real-world situations to show students how to apply the theories, tools and techniques in specific business-to-business contexts in creative and innovative ways.
| Credit Points: | 4 |
| When Offered: | D1 - Day; Offered in Session 1, North Ryde X2 - External study; Offered in Session 2 |
| Staff Contact(s): | Dr David Gray, Professor Bob Miller |
| Prerequisites: |
BUS651 or MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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