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Applied Marketing Research - MKTG805
This unit exposes postgraduate students to innovative and established techniques used by marketing professionals and research consultants to measure consumers' attitudes, preferences and behaviours. Graduates will be able to design and carry out research project, critically evaluate research proposals, and evaluate research results so that they are useful for business practice.
| Credit Points: | 4 |
| When Offered: | 2013 - Next offered in 2013 |
| Staff Contact(s): | Dr LayPeng Tan |
| Prerequisites: |
BUS651 or MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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