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Marketing Operations - MKTG803
This unit examines the execution of an organisation's business operations. The operations to develop, produce and deliver the organisation's products and services and to support them throughout their life are a key component of its overall success. The unit focuses on the effective management of operations -- using concepts such as the extended value chain, total quality management, quality function deployment, process re-engineering and benchmarking, flexibility and economies of scope -- is being recognised as a key source of competitive advantage.
| Credit Points: | 4 |
| When Offered: | TBD - To be determined |
| Staff Contact(s): | Mr Steve Erichsen |
| Prerequisites: |
MKTG696 or admission to MActPrac or MCom or MEc or MIntBus prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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