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Marketing Communications - MKTG802
Marketing communications is an integral part of a company's overall marketing mission and plays a critical role in determining its success in the market. It accommodates both creative and analytical processes guided by a company's targeting and positioning strategies. This course aims to provide you with an understanding of the various decisions and principles that marketing managers have to consider when developing communications strategies and action plans. An integrated perspective is adopted for this course that allows you to analyse, design and evaluate different roles of advertising, direct marketing, personal selling, public relations, sales promotion and event marketing. Relevant and up-to-date theories, concepts and practices in marketing communications will be provided and discussed in classes.
| Credit Points: | 4 |
| When Offered: | Session 3 External - External study; Offered in December 2012 - February 2013 D1 - Day; Offered in Session 1, North Ryde E2 - Evening; Offered in Session 2, North Ryde |
| Staff Contact(s): | Dr Stephanie Yimin Huang |
| Prerequisites: |
MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | ICMS821 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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