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International Marketing - MKTG801
This unit will examine the factors that influence marketing strategy in an international setting. Students undertake comprehensive research and analysis of academic articles and apply concepts such as globalisation and anti-globalisation; international economic environments; social and cultural elements of market environments; political-legal environments; international marketing intelligence; market entry and international product, distribution, pricing and promotional strategies and tactics, to a comprehensive international marketing plan.
| Credit Points: | 4 |
| When Offered: | D1 - Day; Offered in Session 1, North Ryde D2 - Day; Offered in Session 2, North Ryde E1 - Evening; Offered in Session 1, North Ryde E2 - Evening; Offered in Session 2, North Ryde |
| Staff Contact(s): | Ms June Buchanan |
| Prerequisites: |
MKTG696 or admission or MIntRelMIntTrdeComLaw or MIntTrdeComLaw or PGDipIntTrdeComLaw or PGCertIntTrdeComLaw or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
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| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website