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Marketing and Finance - MKTG800
This unit will examine the interface between marketing and finance with particular emphasis on the financial implications of marketing strategies and tactics. Topics to be covered include: the scope of strategic marketing decisions; implementing marketing strategies; cost implications of marketing decisions; marketing and production; marketing and the creation of shareholder value; marketing and cash flow management. Throughout the course, the emphasis is on the analytical process: identifying information needs, researching for the necessary information, interpreting and using multiple sources of complex information as the basis of strategic marketing recommendations.
| Credit Points: | 4 |
| When Offered: | TBD - To be determined |
| Staff Contact(s): | Dr Chris Baumann |
| Prerequisites: |
MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website