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Strategic Management - BUS845
This unit will equip students with the ability to analyse complex business problems from the cross-functional and multi-dimensional perspective required by general managers. The unit examines the process of formulating competitive strategy at the business-level based on systematic analysis of a firm's internal resources and capabilities in conjunction with a structured examination of the various dimensions of its (external) industry and macro-environments. On the basis of this analysis managers will then practice developing appropriate strategies with which to pursue sustainable competitive advantage and firm growth. Topics addressed include financing growth, diversification, merger and acquisition analysis, synergy, corporate parenting, governance, strategy implementation, social responsibility and stakeholder management.
| Credit Points: | 4 |
| When Offered: | D1 - Day; Offered in Session 1, North Ryde D2 - Day; Offered in Session 2, North Ryde E2 - Evening; Offered in Session 2, North Ryde |
| Staff Contact(s): | Dr Jacinta Flattery-O |
| Prerequisites: |
4cp in ACCG or ACST or BUS or ECON or MKTG units at 600 level |
| Corequisites: | |
| NCCW(s): | INOV802 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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