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International Business Strategy - BUS804
This unit will draw upon concepts and theoretical frameworks from interdisciplinary sources as well as practical industry and firm-level case studies and experiential exercises in order to examine various issues relevant to conducting business across national borders. The unit will address not only the economic dimension of the international business environment, but also its political, cultural and technological dimensions, all of which interact in complex ways to generate opportunities and threats at the firm level. It will introduce students to vital matters in strategic decision making in the global markets to provide insights on the practices and policies used by competing businesses worldwide for developing strategies for competitive advantage. It explores the challenges, dynamics and processes involved in managing a multi-national company.
| Credit Points: | 4 |
| When Offered: | D1 - Day; Offered in Session 1, North Ryde E1 - Evening; Offered in Session 1, North Ryde D2 - Day; Offered in Session 2, North Ryde |
| Staff Contact(s): | Dr Meena Chavan |
| Prerequisites: |
BUS651 or MKTG696 or admission to MIntRel or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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