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MKTG306: E-Marketing
This unit will introduce students to the topic of electronic commerce. Issues to be addressed include a review of internet developments and their application to marketing channels decisions. Of particular importance is the role of the internet as a communication facility in sourcing and distribution decisions. Electronic commerce has brought about a review of marketing strategy in most organisations and the implications for product, pricing, communications as well as distribution decisions are considered. Electronic commerce has played a major role in shifting the emphasis of the supply chain towards becoming a demand chain or value chain; the roles of technology management, relationship management and knowledge management are discussed in the context of the value chain.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: | D1 - Day; Offered in the first half-year |
| Staff Contact(s): | Dr Hamin Hamin |
| Prerequisites: |
(MKTG202 or MKTG203 or MKTG204 or MKTG208 or MKTG210 or MKTG213 or BBA203 or BBA213) and (STAT122 or STAT170 or STAT171 or PSY122) |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management |
Timetable Information
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