This is archived information!
Search current Handbook for current unit information.
ICOM203: International Public Relations and Advertising
This unit examines the relationship between media, the state, non-government organisations and other international actors. It examines the literature, history and practice of public diplomacy, media and foreign policy. This involves investigation of soft power through media communication campaigns initiated by national governments; the application of media as an arm of foreign policy; and case studies addressing military intervention, trade policy and agenda like human rights, environmental protection and terrorism.
| Credit Points: | 3 |
| Contact Hours: | 2 |
| When Offered: | D2 - Day; Offered in the second half-year |
| Staff Contact(s): | Dr Qin Guo |
| Prerequisites: |
15cp |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Media, Music, Communication and Cultural Studies |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website .