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ICOM202: International Communication Campaigns
This unit applies theories of development communication, social marketing and persuasion in the design of international communication campaigns to achieve planned social change. The unit aims to investigate how cultural values and assumptions shape communication methods, media choice and audience reception. Using latest research, students identify an area of need, and design a campaign plan using traditional and new media forms that can be delivered across cultures. Case studies of information campaigns developed by governments, non-government organisations (NGOs) and international agencies such as the United Nations are critiqued. Students have the opportunity to link their final project, a campaign plan, with a partner NGO identified by the unit convenor.
| Credit Points: | 3 |
| Contact Hours: | 2 |
| When Offered: | D1 - Day; Offered in the first half-year |
| Staff Contact(s): | Dr Usha Harris |
| Prerequisites: |
15cp |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Media, Music, Communication and Cultural Studies |
Timetable Information
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