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BBA220: Entrepreneurship and New Venture Management

This unit will introduce students to the entrepreneurial process of Identifying opportunities and development of a new business venture. Students will learn about the management, organisation, financial, marketing and legal challenges required to successfully operate an entrepreneurial venture via building their independent business or undertaking a new initiative within an existing firm. This unit will be taught through the experiential teaching method where students learn by doing. Students will sketch out a proposal for an entrepreneurial project and prepare a realistic business plan for launching their own small business. The unit will enable students to explore entrepreneurship as a career choice and will contribute to their ability to be creative and innovative.

Credit Points: 3
Contact Hours: 3
When Offered:

D2 - Day; Offered in the second half-year

Staff Contact(s): Gordon Brooks
Prerequisites:

24cp

Corequisites:

NCCW(s):
Unit Designation(s):

Commerce; Economics

Assessed As: Graded
Offered By:

Department of Marketing and Management

Timetable Information

For unit timetable information please visit the Timetables@Macquarie Website .

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