MKTG809: Marketing Logistics
This unit offers participants an opportunity to study the complexities of distributing products and services. It explores the theoretical and pragmatic aspects of channels of distribution and logistics management. The role of marketing logistics in achieving corporate objectives through effective supply chain management and the use of emergent technologies is an important feature of the unit.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | E1 - Evening; Offered in the first half-year |
| Staff Contact: | Mr Gareth Jude |
| Prerequisites: | MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |