MKTG808: Services Marketing
Services products and service enterprises differ in several fundamental aspects from their manufacturing counterparts. This unit addresses the pivotal role that services play in today's (and tomorrow's) economy. Marketing aspects of service enterprises, large and small, for-profit and not-for-profit, as well as government enterprises are examined.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | E2 - Evening; Offered in the second half-year |
| Staff Contact: | Professor Greg Elliott |
| Prerequisites: | MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |