MKTG806: Applied Marketing Strategy
Drawing on the marketing strategy process, this unit reviews strategy issues such as identifying options, evaluating and assessing competitive positioning, choosing how and where to compete and assessing performance.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D2 - Day; Offered in the second half-year
E1 - Evening; Offered in the first half-year |
| Staff Contact: | Mr Lawrence Potter |
| Prerequisites: | MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |