MKTG805: Applied Marketing Research
This unit examines methodology and techniques required by the modern marketer. Topics include: marketing information and decision support systems, the research process, exploratory research, surveys, sampling techniques and data analysis.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | 2012 - Unit offered in 2012 |
| Staff Contact: | Mr Con Korkofingas |
| Prerequisites: | MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |