ICMS832: Tourism and Hospitality Marketing
This unit will assist students to acquire the skills needed to plan and manage marketing issues in the tourism and hospitality industries. Topics covered include: marketing strategies for tourism products and hospitality services; developing competitive advantage through marketing; managing the marketing function in the tourism and hospitality industries; market research and forecasting; marketing new products; domestic and international marketing of tourism and hospitality.
This unit is taught at the International School of Management, Sydney, located in Manly.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D2 - Day; Offered in the second half-year
E1 - Evening; Offered in the first half-year |
| Staff Contact: | Mr Brent Reihana |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | ICHM832 |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |