ICMS802: Managing Service Relationships
This unit begins with an overview of an "ideal" relationship between service providers and their customers, comparing customers' evaluations of service with providers' benchmarks. It includes a discussion of cultural differences in ethical values and the relative focus on quality versus quantity and a discussion of contemporary challenges facing managers in the international service industry.
This unit is taught at the International School of Management, Sydney, located in Manly.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | D1 - Day; Offered in the first half-year |
| Staff Contact: | Dr Jennifer Adelstein |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | BUS830, ICHM802 |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |