2010 Course Handbook
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MAS390: Public Relations Practice
The objective of this unit is to develop practical public relations (PR) skills, including: strategy writing; budgeting; and professional and persuasive presentation. Students work as small PR agencies pitching for business of either commercial or non-profit organisations. The unit offers real life case studies as well as a possibility of the best proposed ideas to be taken up by client organisations. It is expected that all the assessment in this unit should answer to the professional industry standards.
| Credit Points: | 3 |
| Contact Hours: | |
| When Offered: | D2 - Day; Offered in the second half-year |
| Staff Contact(s): | Mr Peter Higgins |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | MAS396 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Media, Music and Cultural Studies |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website .