2010 Course Handbook
ICMS844: Sport Marketing
This unit examines marketing strategy and marketing processes in relation to sport. Topics include: marketing through sport, segmentation of the sport market, developing strategies for the marketing of sport products, pricing decisions for the sport market, and sponsorship and endorsements.
This unit is taught at the International School of Management, Sydney, located in Manly.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year |
| Staff Contact: | Dr Hamin Lie |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |