2010 Course Handbook
BUS827: Entrepreneurship and Business Strategy
This unit looks at the role of entrepreneurship and innovation as key enablers of industry development and business growth. Particular emphasis is given to the entrepreneur's role in stimulating economic development, impact of technological change on the competitive environment, the emergence of new technologies and business concepts, and strategies for successfully establishing and developing new, innovative ventures.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D2 - Day; Offered in the second half-year
E1 - Evening; Offered in the first half-year E2 - Evening; Offered in the second half-year |
| Staff Contact: | Mr Julian Yim |
| Prerequisites: | BUS651 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | ACCG827, INOV827 |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |