2010 Course Handbook
BUS800: Electronic Commerce Strategy
E-commerce is revolutionising the economic, social, political, legal, and ethical dimensions of the business environment. This unit aims to provide a comprehensive framework for understanding these changes. Through a combination of lectures, case study presentations, and class discussions, this unit provides students with a conceptual framework for understanding e-commerce as a social and business phenomenon and an analytical and strategic approach to the analysis of e-commerce business problems.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
E1 - Evening; Offered in the first half-year
X2 - External study; Offered in the second half-year (On Campus session: No session) |
| Staff Contact: | Mr John Edwards |
| Prerequisites: | BUS651 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |