New Venture Marketing and Business Development - MKTG312
New ventures live or die by their ability to bring creative, innovative ideas to market. New venture marketers need a strategic, creative vision of what value their new venture brings to consumers. A core skill for entrepreneurs and new product managers is that they are expected to champion new product innovations.
This unit develops students’ knowledge to identify, develop, launch, and manage new products. Students learn how to take a creative idea and turn this into an innovation, managing it from conception to commercialization. Students learn how to conceive, develop, evaluate and implement innovative marketing strategies for new products.
| Credit Points: | 3 |
| When Offered: | S1 Day - Session 1, North Ryde, Day |
| Staff Contact(s): | Professor Scott Koslow, Associate Professor Erik Lundmark |
| Prerequisites: |
39cp at 100 level or above |
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| Assessed As: | Graded |
| Offered By: | Department of Marketing Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
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