Services Marketing - MKTG207
Services Marketing refers to a set of intangible activities and processes which create, communicate, and deliver value to customers. This includes managing customer relationships and interactions. Managers use services marketing insights to keep ahead of changes in consumer needs, to identify market opportunities, and to inform the development of service marketing strategy.
This unit develops students’ knowledge of services marketing principles and practices. Students learn of the challenges and opportunities facing service organizations. Students learn about the management of the service process including service quality processes, management of service encounters, and the positioning and communication of services.
| Credit Points: | 3 |
| When Offered: | S1 Day - Session 1, North Ryde, Day |
| Staff Contact(s): | Associate Professor Jana Bowden-Everson |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
Need help? Ask us.