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Services Marketing - MKTG207

Services Marketing refers to a set of intangible activities and processes which create, communicate, and deliver value to customers. This includes managing customer relationships and interactions. Managers use services marketing insights to keep ahead of changes in consumer needs, to identify market opportunities, and to inform the development of service marketing strategy.

This unit develops students’ knowledge of services marketing principles and practices. Students learn of the challenges and opportunities facing service organizations. Students learn about the management of the service process including service quality processes, management of service encounters, and the positioning and communication of services.

Credit Points: 3
When Offered:

S1 Day - Session 1, North Ryde, Day

Staff Contact(s): Dr Jana Bowden-Everson
Prerequisites:

MKTG101 Prerequisite Information

Corequisites:

NCCW(s):
Unit Designation(s):

Commerce

Unit Type:
Assessed As: Graded
Offered By:

Department of Marketing

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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