Marketing Communications - MKTG702
Marketing communications are an integral part of an organization’s overall marketing activities and play a critical role in determining its success in the market. Today, marketing professionals face new opportunities, but also significant challenges in communicating with consumers in an evolving media landscape and dynamic interactions between consumers and brands.
This unit develops students’ knowledge of the principles and practices that marketers have to consider when developing marketing communications plans. Students will learn how to analyse, design and evaluate different marketing communications for different target audiences. The unit focuses developing students’ knowledge of the design and execution of research-based, audience-focused, results-driven marketing communications campaigns.
| Credit Points: | 4 |
| When Offered: | S2 Evening - Session 2, North Ryde, Evening |
| Staff Contact(s): | Dr Yimin Huang |
| Prerequisites: |
Admission to MRes |
| Corequisites: | |
| NCCW(s): | MKTG802, ICMS821 |
| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
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