Social Media Management - MKTG833
Social media networks provide a dynamic, interactive, and cost-effective platform that helps marketing managers tackle contemporary marketing challenges. The applications of social media enable marketers to co-create marketing content, co-develop and share stories that stimulate and encourage consumer engagement with the firm. The widespread use of social media has driven businesses, regardless of their size and scope, to adopt social media marketing in their marketing activities.
This unit will develop students’ knowledge about social media marketing as a contemporary approach to market a business through ongoing interactions with the consumers. The unit will focus on developing students’ skills to critically evaluate organisations’ social media marketing, and the effectiveness of the social media activities and campaigns. The unit will develop students’ ability to create a social media campaign to market new products/services, or to reinforce existing products/services.
| Credit Points: | 4 |
| When Offered: | S1 Evening - Session 1, North Ryde, Evening |
| Staff Contact(s): | Associate Professor Lawrence Ang |
| Prerequisites: |
MKTG696 or 4cp in ITEC units at 800 level |
| Corequisites: | |
| NCCW(s): | ICMS821 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
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