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Principles of International Marketing - MKTG801

As global business continues to grow, understanding marketing across cultures is a priority. Understanding diversity is critical due to cultural, economic, technological, political and legal differences, which affect customer choices and consequently the marketing process. International marketing involves recognising and responding to diverse needs, preferences and expectations from consumers in global markets. International marketing considers the opportunities to market new and existing products and services that meet customer preferences and expectations at a global level.

In this unit, students will develop knowledge about marketing concepts, such as product development, distribution networks, pricing and promotional methods from an international marketing perspective. The unit will develop students’ ability to identify various strategies that international marketers apply to gain a competitive advantage in the complex global market.

Credit Points: 4
When Offered:

S1 Day - Session 1, North Ryde, Day

S2 Evening - Session 2, North Ryde, Evening

Staff Contact(s): Dr June Buchanan
Prerequisites:

MKTG696 or ICOM892 Prerequisite Information

Corequisites:

NCCW(s):
Unit Designation(s):

Commerce

Assessed As: Graded
Offered By:

Department of Marketing

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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