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Major: Entrepreneurship

Major Details



Department of Marketing and Management
Faculty of Business and Economics

This major must be completed as part of an award. The general requirements for the award must be satisfied in order to graduate.

Requirements for the Major:

Completion of a minimum of 24 credit points including the following prescribed units:

Credit points

100 level

Principles of Management (3)

200 level

Entrepreneurship and New Venture Management (3)
Professional and Community Engagement (3)
Business Models and Organisation Structure (3)
Finance and Regulation for New Ventures (3)

300 level

Entrepreneurship Project (3)
Entrepreneurship Project (3)
Strategic Management (3)
Creativity and Innovation (3)
New Venture Marketing and Business Development (3)


Units marked with a C are Capstone units.
Additional Information
Overview and Aims of the Program Entrepreneurship is the process of identifying, creating and realising opportunities for new economic activity. Entrepreneurship involves a wide scope of activities such as evaluating ideas, sourcing and organising resources and weighing the risks and rewards associated with the new ventures.
In the entrepreneurship major students will learn:
• strategies for acting in an environment that is uncertain and difficult to predict
• how to use innovation theory and techniques to improve opportunity realisation
• to apply tools and techniques to explore business models and strategies, interpret sales and evaluate marketing opportunities, organise new ventures and source capital funding.

Key features
• The entrepreneurship major combines theory and practice through letting students experiment with and apply theoretical knowledge in industry-based simulations and projects.
• Exciting teaching strategies incorporate simulations, guest speakers, and community engagement, including a module which provides the foundations necessary to solve business challenges through the application of game design thinking.
• Entrepreneurship skills combine well with knowledge from other disciplines and therefore this major is well suited to double major and double degree options.
Graduate Capabilities

The Graduate Capabilities Framework articulates the fundamentals that underpin all of Macquarie’s academic programs. It expresses these as follows:

Cognitive capabilities
(K) discipline specific knowledge and skills
(T) critical, analytical and integrative thinking
(P) problem solving and research capability
(I) creative and innovative

Interpersonal or social capabilities
(C) effective communication
(E) engaged and ethical local and global citizens
(A) socially and environmentally active and responsible

Personal capabilities
(J) capable of professional and personal judgement and initiative
(L) commitment to continuous learning

Program Learning Outcomes By the end of this program it is anticipated you should be able to:

1. demonstrate knowledge of key entrepreneurship concepts and principles (K)
2. display competence in the technical skills required to apply the key concepts and principles of entrepreneurship (K)
3. critically analyse entrepreneurship business issues (T)
4. evaluate established entrepreneurship knowledge (T, I)
5. develop solutions to entrepreneurship problems (P, J)
6. demonstrate communication skills relevant to an appropriate professional environment (C)
7. develop an awareness of contemporary issues in entrepreneurship (E)
8. demonstrate an awareness of the role of ethical behaviour in businesses (A).
Learning and Teaching Methods Throughout the Bachelor of Commerce - Entrepreneurship major program, students will participate in a range of traditional and innovative learning activities designed to develop the knowledge, understanding, skills and techniques required for successful participation in employment or further study. Learning activities are varied and include both formal and informal experiences.

All units in the program are supported by an online environment that provides access to resources such as lecture notes and recordings, readings, quizzes, discussion forums and assessment materials, and that facilitates communication between teaching staff and students.

The learning outcomes associated with individual units in the Entrepreneurship major have been aligned with Bachelor of Commerce program level learning outcomes and the Macquarie University graduate capabilities. Students are expected to actively engage in their learning and work with their lecturers, tutors and fellow students to achieve these learning outcomes.

Learning styles used in the BCom may include:
• Case studies, which provide students with an opportunity to apply their knowledge to real or simulated scenarios in individual or group situations.
• Simulations, modelled on real-life situations and providing learning experiences that promote integration of knowledge, skills and critical thinking.
• Project work, which may be independent or involve group learning. Projects assist students in developing more in-depth knowledge and skills in conducting research, communication, and in planning, organisation and time management.
• Readings taken from textbooks, journals, websites and other sources provide material to further develop concepts and knowledge referred to in individual units in the program.
• Reflective activities, such as journals, assist students in integrating the course content and in developing the ability to transfer knowledge and skills from the learning environment into the workplace.
• Self-study activities, such as questions with worked examples, (non assessed) online quizzes, and textbook questions and answers.
• Online discussion forums, in which students may be required to submit responses to a given question, and/or to participate in a set discussion topic.

Learning in the BCom may be facilitated through the following teaching methods:
• Lectures: lectures are presentations designed to communicate a body of knowledge to a group of students, often in a large lecture theatre, and provide insight into key concepts and understanding of the subject matter pertaining to a unit of study. Lectures in this program are typically delivered in the traditional face-to-face mode, although some are interactive and students may be required to participate in a learning activity during the lecture. Extensive use is also made of the Echo 360 lecture audio recording system. Lectures may also be video captured. This means that students can usually access lecture material, in some format, on an 'on demand' basis.
• Tutorials: tutorials are classes in which a tutor facilitates interactive learning with a small group of students. In first year, tutorials tend to focus on ensuring that fundamental concepts and skills are acquired. As students progress on to units at a higher level, the focus shifts towards a more critical engagement with the discipline. Tutorials provide students with the chance to ask questions, seek clarification, resolve problems, enhance their communication skills, and develop their ability to work in a collaborative manner with their peers.
• Computer lab workshops or Practicals: the environment in which our graduates will work is one requiring high level quantitative skills. These quantitative skills are developed, in part, in computer lab workshop sessions. These sessions allow students to acquire and practice quantitative skills that are highly valued in the workplace. In addition to formal workshop sessions under the direct instruction of a lecturer or tutor, students are able to access the labs to practice skills and to complete assessment tasks in their own time.
• PACE unit: PACE (Professional and Community Engagement) is Macquarie University’s way of connecting students with partner organisations to provide a mutually beneficial experience. The Entrepreneurship major's PACE unit, FOBE200 'Professional and Community Engagement', takes the form of a workplace experience in a government agency, private company, industry partner or not-for-profit organisation.
• PAL sessions: the Faculty of Business and Economics also offers PAL (Peer Assisted Learning) workshops in a number of first and second year units. The free, weekly PAL workshops are led by trained students who have excelled in those particular units, and are open to all enrolled students in these units. The purpose of PAL is to promote improved learning and understanding of the unit's content in a group setting. PAL is for all levels of students studying the unit, not just the "I'm barely passing" students, and increases your likelihood of achieving higher grades.
• Capstone unit: MGMT310 'Entrepreneurship Project' is the Entrepreneurship major's final year Capstone unit, and provides students with opportunities to integrate their knowledge and experiences from the whole program in preparation for their future career.
Assessment learning outcomes and will require students to integrate and exhibit skills and knowledge acquired. For each unit of study, students will complete between 3 and 4 assessment tasks. The unit guide will indicate the relationship between the assessment tasks and program learning outcomes.

Assessment tasks across the Entrepreneurship major may include the following:
• Written assessments in traditional academic format ranging from short essays to longer, self-directed research papers, literature reviews and annotated bibliographies.
• Case studies or reports, written documents outlining the results of a detailed analysis of a situation using empirical data and research. Case studies are used to assess critical thinking, analytical and research skill.
• Assignments, in a variety of formats such as the analysis of a data set, or a brief written response to a topic question.
• Online quizzes designed to assess knowledge, skills or capabilities, and typically consisting of a series of questions requiring brief responses.
• Class participation, including engagement in tutorial discussions or online discussions.
• Written class tests, time limited assessments designed to assess a student’s knowledge or skills.
• Individual or group oral presentations which may incorporate presentation technologies or be accompanied by handouts.
• Final examination, an invigilated assessment conducted at the end of session and designed to assess a student’s body of knowledge and critical thinking skills.
Recognition of Prior Learning

Macquarie University may recognise prior formal, informal and non-formal learning for the purpose of granting credit towards, or admission into, a program. The recognition of these forms of learning is enabled by the University’s Recognition of Prior Learning (RPL) Policy and its associated Procedures and Guidelines. For recognition of prior informal and non-formal learning, please refer to the relevant RPL Plan, which describes the evidential requirements and approval processes for recognising prior learning for entry or credit in this program.

For undergraduate RPL plans visit
For postgraduate RPL plans visit

Support for Learning

Macquarie University aspires to be an inclusive and supportive community of learners where all students are given the opportunity to meet their academic and personal goals. The University offers a comprehensive range of free and accessible student support services which include academic advice, counselling and psychological services, advocacy services and welfare advice, careers and employment, disability services and academic skills workshops amongst others. There is also a bulk billing medical service located on campus.

Further information can be found at

Campus Wellbeing contact details:
Phone: +61 2 9850 7497

Program Standards and Quality

The program is subject to an ongoing comprehensive process of quality review in accordance with a pre-determined schedule that complies with the Higher Education Standards Framework. The review is overseen by Macquarie University's peak academic governance body, the Academic Senate and takes into account feedback received from students, staff and external stakeholders.

Graduate Destinations and Employability Suitable for students interested in operating their own business, consultancy, business and venture analysis, business management, and internal innovation within large organisations.
Assessment Regulations

This program is subject to Macquarie University regulations, including but not limited to those specified in the Assessment Policy, Academic Honesty Policy, the Final Examination Policy and relevant University Rules. For all approved University policies, procedures, guidelines and schedules visit